Tuesday, November 24, 2009

Articles and Keywords

Keywords or phrases are tools used in internet marketing toachieve better rankings in search engines. At a certain point in time, webmasters abused this system by saturating the content of their websites with keywords to be able to achieve a high ranking. However, this resulted in search engine users getting results that had no relevance whatsoever to their query. To combat this abuse, search engine webmasters developed algorithms to decipher which websites have relevant content and which websites did not. Now, the whole focus for keyword utilization has shifted to content rich articles with a keyword ratio average of about 12% of the whole article.

The whole reason for this shift in keyword utilization stems from the fact that search engine sites track and record the
abuse of keywords. If you happen to have an article of 500 words containing nothing but the word “porn”, chances are your site will be banned from the search engine.

This shift has also created a whole new industry in writing. You will definitely be able to get a few odd jobs writing search engine optimized (SEO) articles.

The key to writing good SEO articles is to be true to the subject at hand. Make sure that your SEO article contains relevant information and a substantial proportion of keyword scattered throughout the article. Include a keyword or phrase in the title of your article. Include a minimum of 2 keywords or phrases in the beginning and ending paragraphs of your article. Finally, scatter keywords in the body of your article. If you have a 500 word article, a minimum of 1 keyword or phrase per paragraph in the text body is recommended.

Write your article for your product, not for the sake of keywords. As you go on with your article, you will be using your keywords when you describe your product and when you give out instructions on how to use the product. Write about how the product came into existence and how it has developed through the years. Cite instances where the product has been particularly useful to you or to an acquaintance.

When writing the article, do not force the keyword issue. Your articles must be forthright, literate, easy and entertaining to read. Some writers sacrifice grammar for the sake of a keyword placement. Don’t do that. When searchers are directed to an article of yours and it happens to contain spelling errors, wrong grammar and a generally sloppy composition, they might decide to look for another article or website that contains more
nicely written content.

If you are unable to compose your own article because of time constraints, you can use freelance websites to hire article writers who will do the job for you. Prices for an original SEO article containing 500 to 750 words max range anywhere from $1 to 15$. Just be sure to communicate well with the writers so that they fully understand what you require. Ask for previous work samples so you can judge whether their skills are up to your standards. If you come across a writer offering his service rather cheaply, don’t rush in and call yourself lucky. The best
way to be sure that you have found a cheap but quality conscious worker is to ask him to provide one article to you. In exchange you will pay him for that one article and use it as criteria for judging his qualifications.

Tuesday, November 17, 2009

Keyword Relevance

Steps To Keyword Relevance

The function of keywords is to attract the search engine’s attention. Once attracted, the search engine lists the site that contains the keyword. This system opened up avenues for search engine abuse by web masters. Because of a search engine’s heavy dependence on keywords, anybody could write “sex, xxx, porn” and
other strong keywords even though the website contains nothing of the sort. As a result of this abuse, the reputations of search engines all over the web begun to suffer. Surfers got re-directed to websites that had no relevance to their query.

To stop the abuse and enhance their accuracy and reputation, search engines devised an algorithm method where web crawlers not only looked at the keywords, but also at the contents that goes along with them. With this new method of indexing, web masters and internet marketers were finally forced to perform
honest work. They stopped using words like “sex, xxx” and porn” where there was none and begun writing relevant articles that give accurate descriptions of their website or products.

As a result of this new indexing system, the industry of search engine optimization (SEO) article writing was born. SEO article writers are required to write meaningful articles that thoroughly describe the product or website. Aside from using correct and appropriate writing methods, they also have to reserve slots within the article for the seeding of keywords.

As far as search engines are concerned, they index your website by scanning the top of your website first. Be sure to have descriptive literature of about 250++ words as this is what the search engines look for. Within that 250++ word article, embed your keywords in it without breaking the smooth flow of the article. Try to avoid grammar deficiencies because of keyword seeding. Your article needs to be as correct as it can be for
the search engine to understand what your website is saying and what relevance it has to a searcher’s query.

You can try the old method but you will not get as good results as you will with the honest way. Furthermore, attempting to mislead a search engine can lead to a bottom placement in search rankings. Aside from being given low priority in searches, search engines also have the option of removing your website from their index. If this unfortunate development happens to your website, you’ve already lost your business.

The internet is evolving. Just as it took centuries for the laws of the United States to reach maturity, the internet is hurrying along at light-speeds to protect everyone who decides to visit it. If you try to disrupt the flow of one of its economies, various individuals and corporations that own a stake in the internet will immediately smother you and the tools you use for disturbing a relatively peaceful environment.

As honesty seems to be the best policy for now, SEO article writing is the way to go. Do not compromise your articles for the sake of keyword density. After all, when your customers get to your website and read a poorly written article, your esteem in their eyes will immediately plummet. It wouldn’t be a surprise if they decide to transfer to another website with better services and a higher degree of usefulness and accuracy.

Monday, November 9, 2009

How To Find What's Hot?

What's Hot?

Are you an article writer? If so, you likely know exactly how important it is to write fun, interesting, and easy to read articles. Unfortunately, there are many writers who fail to realize that not everyone has the same interests as they do. Of course, you are urged to write articles on subjects that you enjoy or are familiar with, but you are also urged to broaden your horizons. You may want to think about writing articles that cover “hot topics,” even if those topics are outside of your comfort zone. When it comes to writing articles that are outside of your comfort zone, you may be like most other writers. Many automatically wonder how they get started. There are a number of different approaches that you can take. Your first step should include brainstorming. Brainstorming is how many writers, just like you, come up with their article ideas. Unfortunately, there are many individuals who believe that brainstorm involves using your brain and that alone. In reality, your mind isn’t the only tool that you can use to make brainstorming worth its while. You can also use the internet. In fact, when it comes to
writing articles that you are unfamiliar with, you will likely find that the internet is your best source of information. As it was stated above, to reach the most readers, you want to write articles that focus on subjects that are considered “hot topics.” This can include a number of different things. For instance, a “hot topic,” can be considered a recent new report, gossip concerning a popular celebrity, a highly debated issue,
or even a popular product or service that is available to the public. The decision as to which “hot topic,” you would like to cover is yours to make; however, you should know that many internet users enjoy reading articles that focus on popular products or services. These types of articles are often referred to as product reviews. If you are interested in writing an article that is centered on a specific product or one that serves as a product review, you will want to examine popular shopping websites. Two of the most popular websites include eBay and Amazon. What is nice about eBay and Amazon is that they often list popular, big ticket items right on their home pages. These items are often the ones that the most purchased or at least researched. Writing an article that is focused on popular items; items that internet users are buying is one of the best ways to create fun, interesting, and needed articles; ones that will actually be read. The same can be said for a commonly offered services or a popular news story. Once you decide exactly what you would like to write about, which is done during brainstorming, you will next need to decide exactly what you will write. Perhaps, the best way to do this is to create an outline for yourself. When making your outline, it is important that you first thoroughly research or examine the topic that you plan on covering in your article. For instance, if you are looking to write an article on a popular name brand shower cleaner, it is advised that you familiarize yourself with the cleaner, as much as you can. The best product review articles are produced by writers who have actually used the product in question, but use isn’t required. You can easily find online product reviews; in fact, you can do this right at the Amazon website.  When writing on a subject, particularly a popular item or service, your best chance of success involves using a shopping website like Amazon or eBay; however, you do have other options. Those other options involve standard internet searches and keyword research tools. A standard internet search will allow you to determine which topics are already used as articles; thus giving you an idea of your competition. Keyword research tools often tell you exactly what keywords internet users are searching with and how those searches are being performed.
Whatever you choose to write about, whether it is covering a product, service, or a news story, you are sure to find success, as long as you cover something that is popular at the moment or in need. This approach is one of the easiest and quickest ways to get your name and your articles distributed over the internet.

Monday, November 2, 2009

Writing Content Search Engines Love

One of the most important steps to take to ensure that your site is successful is to have a site that is well-loved by search engines. This is actually fairly easy to do—but also fairly easy not to do. It is a known fact that well-placed keywords and keyword phrases on a piece of content will attract search engine spiders. It is also a well-known fact that keyword stuffing—using keywords way too much—will repel spiders and stop them from putting your site on a search engine. So what is the delicate balance of having just the right amount
of keywords and keyword phrases? How do you achieve it? How do you make sure you aren’t overusing keywords? In this newsletter, we will go over all of the above to help make your site keyword optimized.
How do I write content that the search engines love? The easy answer is to make sure your content has several keywords. But how is this done in a natural way so not as to hurt your traffic from actual human beings? Well, it all comes down to naturally putting keywords into your content. We’ll briefly go over this process.

#1: Sit down and decide what your content will be about If your site is all about sports, figure out what kinds of sports content you’ll put on there. Maybe you’ll write about basketball or golf or football or any other sport. Or if you’re running a music site, you could write content about a particular style of music or band/artist. The point is, make sure that whatever content you write is relevant to your site.

#2: Make a list of keywords that are relevant to your content. So if you’re writing a music article, these keywords could be:






Hip Hop


But try to narrow your list down to 2 or 3 keywords. The first keyword should be a primary keyword(used at least 10 times in a 500 word document) and the other one or two should be secondary keywords(used a few times each in a 500 word document).

#3: Begin writing the content.

As you write each sentence, try to think about where the primary and secondary keywords might fit in. Wherever it seems natural, use the keywords. However, you should never try to make them fit where they don’t fit. If it looks unnatural, don’t use them.

#4: Read over the content.

When you read over the content, try to read it like a visitor would. Do the keywords you’ve tried to incorporate in the text distract you from the meaning of the content? Do the keywords seem blatant? If they do, rewrite the content to make it flow more naturally.

#5: Count the number of keywords and plain words

If you have a 500 word piece of content, you’ll want to see around 5-15 primary keywords sprinkled throughout the content—a keyword density of at least 1%, but ideally 3%. Keyword density is the number of keywords divided by the total number of words. A keyword density of 1% in a 500 word piece of content would be 5 keywords, while a keyword density of 3% in a 500 word piece of content would be 15 keywords. Strive for 3%.

#6: If you don’t have enough keyword density, or have too much, rewrite the content
Rewrite your content as necessary to have enough keyword density.

Why is keyword “stuffing” bad for my site?

It is bad for your site simply because search engine spiders have been programmed to skip over sites with excessive keywords. These would be sites with keyword densities of at least 10%. Sites like these are known as spam sites—sites created specifically to earn high rankings in a search engine due to high keyword usage. Before, spam sites would be heavily ranked in a search engine, but not anymore. Spiders are smarter than ever, able to detect spam sites from a mile away. That’s why keyword stuffing is a bad thing for your site—it will actually keep spiders from visiting. Make sure you do not have a keyword density of much more than 5%. Even 5% is considered too high.

Keeping the above things in mind will help you to build a site that search engine spiders love.