Thursday, October 14, 2010

One of the biggest complaints reported by e-book readers is poor grammar usage.  Although the occasional mistake is understandable, some readers are often left wondering if their e-book author even read their own e-book.  Do not let yourself be one of those authors.  You need to thoroughly proofread and spell check your e-book before offering it for sale.  

When it comes to proofreading, there are often two sets of writers.  Many automatically know the importance of proofreading and spell checking.  However, there are others who have the why bother mentality.  If you are wondering why it is important to proofread and spell check, you need to familiarize yourself with the importance of proofreading.  Of course, proofreading allows you to catch any mistakes that you may have made.  It also
allows you to make sure that you didn’t leave out anything important.  Proofreading also enables you to make sure that your e-book flows together perfectly.  

Perhaps, the most important purpose of proofreading is to create a high quality product.  Even if you are able to produce an e-book on one of the “hottest” topics or subjects around, it won’t really do you any good if your e-book is hard or difficult to read. In fact, that is why there is often a direct connection between proofreading and e-book sales.  Proofreading, especially multiple times, may be considered time consuming, but it will help you in the end.  It is known fact that interesting and properly written e-books sell for more than those that are just
interesting. 

Since proofreading is vital to the success of your e-book, you are advised to make sure that you do it.  In fact, do you know that you have a number of different options? The most chosen option involves self-proofreading.  Self-proofreading is defined as proofreading your own content.  When doing your own
proofreading, it is best that you wait until your e-book as been finished.  You will also want to make sure that you proofread multiple times. In most cases, once is not enough to catch all of your errors.  A good rule to follow is if you don’t understand what you wrote; your readers probably won’t be able
to understand it either.

A large number of authors, including e-book authors, are able to successfully proofread and spell check their own articles, but there are also a number of those who have a difficult time doing so.  With something as important as an e-book that will be available for sale online, you may want to think about hiring a professional proofreader.  Professional proofreaders are also known as editors.  What is nice about hiring a professional
proofreader or editor is that many not only have experience, but they also have a degree to back it up.  Having a professional proofreader or editor will increase your chances of having your
mistakes found and corrected.

As nice as it is to hire a professional proofreader or editor, you need to have money to do so.  While it is possible to find an affordable editor, you may not have the funds needed to do
so.  If that is the case, you are advised to look for individuals who will do your proofreading or editing for you, free of charge.  Your best chance of success, with this approach, involves talking to those that you know.  You may also be able to work out an arrangement with another writer.  If you offer to proofread one of their e-books or a collection of their articles, they may do the same for you. When taking the free proofreading approach, you are advised to try and get someone who may have some writing and editing experience, even if they are not considered an expert.  

Whether you choose to do your own proofreading, have a friend look at your e-book for you, or hire a professional editor, you are urged to proofread.  Proofreading and whether or not it is done may have a direct impact on whether or not you e-book is a successful seller. 




Wednesday, August 18, 2010

Your Own Online Training Class

It isn’t really as hard as it sounds. Let’s get rid of all those things that are hard to do. If you don’t know how to
design and construct a website from scratch, you can use desktop publishing software that makes it easier to construct a website. Another option is to have your website designed by a professional. Professional website designers have a more mature outlook in designing websites. Furthermore, you are given guarantees that the website they constructed for you will not suddenly collapse or malfunction.


Now, the first thing to do is to determine what kind of instruction you will give in your website. Pattern your website after your topic of instruction so that you have a themed look to your website. If you are a mechanic, try having some pictures of tools or maybe a tire included on the site as part of the background wallpaper or in the video instruction section of the website. Next, you will need those instructional videos for your viewing public. Begin by writing a script for your instructional spiel. Divide your script with respect to the stages or levels of your instruction topic. Determine the price you will charge for your educational video service. Once you are done, you can embed the video into your website and see the final product.


If you are satisfied with what you’ve done so far, you can look for a website hosting service provider. Mind you, some website hosting providers will design the site for you for a fee if you so wish it. Aside from website hosting fees, you will have to pay for domain name fees as well as other charges that the website hosting company deems fair to charge you. Also, you need to be specific about the bandwidth that your hosting provider will give you. This is to ensure that your video streams will not slow down due to heavy user traffic.


Now that you are ready to start selling, you need to have a place where you can deposit your online cash. You will have to open a merchant account in a bank and have the bank and the hosting provider configure your website so that the payments you receive are forwarded to your merchant account.

Don’t be nervous. This will probably be a little heavy on the pocket but it will not cost as much as investments in stocks and bonds. If your business does not earn you anything, you can stop and cut your losses or research and apply some advertising strategies.

Finally, don’t think of this venture as a pioneering enterprise. Internet video streaming for purposes of formal education and instruction has been in use for a number of years now. Even so, most instructional websites that have gardening tutorials, computer troubleshooting tutorials and a whole score of other tutorials do not have video streaming instruction in their web pages. Video streaming as a method for education and instruction
is less than 10 years old.

The advantage of using video streaming is that it gives you the ability to convey your instruction without difficulty since people see you doing the action as you speak the words to demonstrate it. It certainly is better than reading or composing a manual. If you go for the write a manual method, you will need a pretty good writer who can translate technical details into more human terms. The writer will also need to be able to aptly
describe necessary movements and motions for the student to understand the instruction.

It certainly is better to listen and watch somebody fixing a wall fan while watching him than holding a book in one hand and a screwdriver on the other. If you put yourself in place of the student, you will be able to imagine how easy it will be to learn from watching a person perform a lesson instead of reading
about it.

Tuesday, July 6, 2010

Video As An Advertising Tool

When you go to internet websites that activate pop-up screens in your browser, what you usually see are text and picture combinations that you usually ignore and close immediately because they are bothersome and not really interesting. You do pause and look at the pop-up screen if it contains some animated pictures or flashing images. When you pass by a store that sells television sets while walking, you look at the screens that have
something playing or displayed in them. Between these comparisons, you will find the difference between still and
animated images in terms of grabbing a person’s attention.


A still picture will remain a still picture no matter how long and which way you stare at it. An animated picture or video, on the other hand, will grab your attention by arousing your curiosity. Usually, it’s because you want to find out what happens next. It’s all about arousing curiosity.

The internet as it is today allows for streaming video technology that will let you view a whole movie online if you
want to. In being able to use this technology to grab a person’s attention, advertisers are getting more and more creative with their strategies. I will look at a moving image because I want to know what it is and what will happen to it. Advertisers know that I will do this and so will the majority of other people browsing the internet.


Even so, unless the individual viewing the animation or video is interested in the advertised product at that time, advertisers will fail to convince a person to spend money. Of course, this is beside the point. The immediate goal of an advertiser is to grab attention. Sometime in the future, the individual will remember seeing the advertisement and will most likely make a purchase because of that simple memory. The memory of it is carried subconsciously and will resurface at a time when you need the product or see the product as you pass by it in the shelves of your favorite grocery store.


To compare to other forms of videos that grab attention, early infants and older children are fascinated by learning modules in video form. A story book with still pictures is just not enough to grab a child’s hyperactive mind. Again, video grabs attention by acting on the curiosity of the viewer.

Curiosity is perhaps the most powerful motivator in a person. For example, the “Stargate SG1” television series shown by the Sci-Fi channel in the US is not available for viewing in some countries. Video grabs a person’s curiosity faster than you can blink (that’s because you won’t be blinking).

Animated pictures and videos are very powerful advertising tools. If an advertising video upon its creation is imbued with humor, a bit of suspense and, finally, relevance to the general public, its effects will be visibly seen in the black ink accountants’ use in their books to indicate income.